Millennials are now 30% of the world’s population. By the early 2020s Gen-Z will have surpassed Millennials as the world’s largest generation.

Demographically the world will be dominated by these two generations: the digital natives.

These new generations have new behaviours, expectations, work and consumption habits – and this is driven by digital technology.

The average American touches their phone 2,600 times per day. Globally 10.8 million new devices connect to the internet daily, that’s 450,000 per hour

There are 3.2 billion social media users worldwide, a new and revolutionary market.

In the US today, 40% of couples met online through online dating platforms.

Massive structural change is underway in global retail. In the next three years online retail sales will increase by $2 trillion, a +72% rise, and this high growth rate will continue for decades.

The business-to-business (B2B) ecommerce market is worth $9 trillion, far larger even than retail, and is forecast to reach $12 trillion in the early 2020s.

Three times more people watched e-sports last year than the Super-Bowl. The computer gaming sector, with billions of gamers worldwide, is now larger than the movie and music industries combined.

China has the world’s largest online population at over 800 million and is the world’s largest ecommerce market, where millennials and Gen-Z already do a quarter of their spending online.

Ecommerce is a global phenomenon. It has already come to touch every aspect of our lives. But we are only at the end of the beginning, as in the coming decades ecommerce rises to global dominance.

The Dominion Global Trends Ecommerce Fund, through its unique understanding of ecommerce and focus on investing in high quality, high growth companies, provides investors with unrivalled exposure to the largest technological and behavioural investment trend the world has ever seen.