Xylem gets an unexpected global partner: Manchester City
Global water technology Xylem Inc. has just announced an unexpected new partnership aimed at publicising “pressing global water challenges and solutions”: Manchester City Football Club. The partnership, which has been described as “global” and “multi-year” will also include the City’s sister club (New York City Football Club) and the Manchester City women’s team.
Xylem’s share price has been on a tear recently: +14% in 30 days
SOURCE: Yahoo Finance
Xylem and Manchester City will collaborate in many ways, including through Xylem’s Watermark platform. This is the company’s social investment vehicle, which aims to crowdsource volunteer manpower and financial donations to accomplish various goals, like building water towers in communities worldwide that have no access to clean water. Xylem’s branding will also be featured at the Club’s Etihad Stadium on matchdays and at the City Football Academy.
Patrick Decker, Xylem’s president and CEO, said: “We are thrilled to be partnering with Manchester City and excited to engage with their amazing fans around the world. From our first meeting, it was clear that City’s value system was aligned with Xylem’s. Our purpose as a company is to create both economic and social value. We do that every day by bringing solutions to market that solve water needs and challenges, and through our Xylem Watermark program. To partner with a club that is committed to bringing about positive social change through football is a natural fit. Working with Manchester City, we will extend our reach to their massive fan base and, in doing so, increase our ability to create social value.”
Dominion holds Xylem in its Global Trends Managed Fund.
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