Who was the biggest winner at this year’s Emmy Awards? Netflix – share price advances 5% as a result
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Who was the biggest winner at this year’s Emmy Awards? Netflix – share price advances 5% as a result

It’s a historic moment for Streaming Video on Demand (SVOD) market leader Netflix, as it has tied HBO for most awards at this year’s Emmys. A tie might not seem like a huge success, but bear in mind that, for the last 16 years straight, HBO has taken home the most awards on the night. This may well be the strongest critical indication that Netflix’s original content is not just a hit with subscribers, but with the wider world of TV viewership.

Netflix’s share price has risen by an incredible 90% so far this year

graph 2009 netflix

SOURCE: Yahoo Finance

Netflix took home 23 awards at this year’s shows, with shows like The Crown, Black Mirror, and Godless all winning. HBO’s lauded fantasy Game of Thrones won best drama, and Amazon Video’s The Marvellous Mrs. Maisel won best comedy (the first time a streaming show has ever taken that particular award).

Netflix’s success at this year’s show goes a long way to backing up its claim that creators would be well served by working with the platform – increasingly, it is not just money and audiences that SVOD platforms can offer writers and directors, but critical success too. For may of the industry’s finest, that’s a non-negotiable “must-have”.

Netflix, particularly, has focussed heavily on original content, rightly pinpointing the fact that high quality exclusive shows give it an edge on the competition. That’s why the company has committed to spend $8 billion on its own programming this year alone, and it’s spending it hurriedly: by the end of this year, estimates suggest that Netflix will have more than 1,000 original series available on its platform. The company’s share price advanced by as much as 5% on the back of its Emmys win.

Disclosure

Dominion holds Netflix in its Global Trends Ecommerce fund.


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