What you need to know about Activision Blizzard’s E3
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What you need to know about Activision Blizzard’s E3

Activision Blizzard was lighter on details at this year’s Electronic Entertainment Expo (E3) than it has been in previous years. It chose to forgo some of the usual events it has put on in the past, like press conferences or new games announcements, but that doesn’t mean there was nothing for investors to focus on. The market-leading developer showcased upcoming titles and demos that have long-term significance for its business, and gave shareholders some promising signs.

Activision’s share price has risen by almost 70% so far this year!


SOURCE: Yahoo Finance

The company’s flagship franchise, Call of Duty (CoD) is returning to its roots after a foray into the far future. Conceived of as a traditional war game, the latest iteration of the series took place in a science fiction landscape that went down well with critics but left fans of the previous games disappointed. The result was a drop in sales. But the CoD franchise, looked at over its lifespan, has been one of the most lucrative titles in video gaming. It’s return to traditional warfare – this time, on the battlefields of the Second World War, bodes very well for its future.

Destiny 2 is another big title that the company will release, and which was showcased at this year’s E3. Activision will be releasing it for console gamers in September, and PC gamers in October, and the company has plans to make it into the kind of landscape altering success that World of Warcraft has been. The Destiny franchise is well on the way to reaching that lofty milestone: the first game shipped more than $500 million in sales to retail stores and first-parties worldwide, and by the end of 2015, already had 25 million registered users.

The last property that investors should be interested in is the re-launch of Activision’s iconic 90s character, Crash Bandicoot. Crash will appear in a new title at the end of this month, and while he no longer commands the kind of interest that Destiny and CoD do, he was once the equal of figures like Mario and Sonic – the unofficial mascot of the original Playstation. If Activision can resurrect him, who knows how popular he will prove to be?


Dominion holds Activision Blizzard in its Global Trends Ecommerce Fund. 

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