Watch out Etsy: Amazon’s got you in its sights
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Watch out Etsy: Amazon’s got you in its sights

Global Ecommerce powerhouse Amazon is offering last-minute delivery on a wide range of handmade items, including candles, pottery, and necklaces, in an effort to win over shoppers on arts-and-crafts marketplace Etsy. This is a great time to offer the competitive service too: old wives’ tales about husbands racing out to the shops on Christmas Eve have long been known to contain a grain of truth. Now, with 2-hour delivery options like Prime Now, those frantic shoppers are fair game in the Ecommerce world.

Amazon’s share price has appreciated by 53% so far this year

amazon graph 081217

Source: Yahoo Finance

Prime Now, the company’s ultra fast delivery option that usually carries household convenience items, will be deployed to deliver Amazon Handmade products. It’s a winning service that plays well against Etsy’s perceived weaknesses. The latter company’s CEO, Josh Silverman, has stated that shipping “drops off around mid-December” – right when bigger players tend to see their business accelerating. The reason for this is that Etsy, which is small and quaint (in part) by design, is not seen as being able to compete with companies like Amazon when it comes to special offers, sales, and a fast and efficient delivery service.

This year, Etsy’s taking steps to close this gap, but with Amazon’s service available in Austin, Minneapolis, New York, Phoenix, Portland, Raleigh, San Diego, San Francisco, and Seattle, will it be too little too late?

Disclosure
Dominion holds Amazon in its Global Trends Ecommerce Fund. 


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