Ulta Beauty drives sales this holiday season with deep discounting
If you’re planning to buy cosmetics this holiday season, you could do a lot worse than checking out Ulta Beauty’s latest offers. The company is slashing prices by as much as 50% on selected, popular, items, in an effort to get people engaged. This offer – the Holiday Beauty Blitz Sale – lasts for 25 days, and is released in stages. Every five days, the brand announced five new beauty deals that correspond to a certain date – and it doesn’t end until Christmas itself, on December 25. The result is a different deal every day.
Ulta’s share price has appreciated by 12% over the last 30 days
SOURCE: Yahoo Finance
Ulta is no stranger to successful promotions, running its 21 Days of Beauty event last September, and its Gorgeous Hair event in October. On the company’s last earnings call at the end of November, CEO Mary Dillon shed some light on the results from the latter promotion, which was twinned with the Breast Cancer Research Foundation:
“We have strong results with our signature Gorgeous Hair event and focused on our partnership with the Breast Cancer Research Foundation. We built on the success of our Gorgeous Way To Give campaign performing 42,000 services during our salon Cut for a Cause event, partnered once again with The Ellen DeGeneres Show, garnered more than 5 million views of our new social media campaign featuring breast cancer survivors with an empowering and inspiring message and executed a series of activities all month long in stores, distribution centers and in corporate.”
No doubt, the company is hoping it can replicate that success in December.
Dominion holds Ulta Beauty in its Global Trends Luxury Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.