Ulta Beauty drives sales this holiday season with deep discounting
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Ulta Beauty drives sales this holiday season with deep discounting

If you’re planning to buy cosmetics this holiday season, you could do a lot worse than checking out Ulta Beauty’s latest offers. The company is slashing prices by as much as 50% on selected, popular, items, in an effort to get people engaged. This offer – the Holiday Beauty Blitz Sale – lasts for 25 days, and is released in stages. Every five days, the brand announced five new beauty deals that correspond to a certain date – and it doesn’t end until Christmas itself, on December 25. The result is a different deal every day.

Ulta’s share price has appreciated by 12% over the last 30 days

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SOURCE: Yahoo Finance

Ulta is no stranger to successful promotions, running its 21 Days of Beauty event last September, and its Gorgeous Hair event in October. On the company’s last earnings call at the end of November, CEO Mary Dillon shed some light on the results from the latter promotion, which was twinned with the Breast Cancer Research Foundation:

“We have strong results with our signature Gorgeous Hair event and focused on our partnership with the Breast Cancer Research Foundation. We built on the success of our Gorgeous Way To Give campaign performing 42,000 services during our salon Cut for a Cause event, partnered once again with The Ellen DeGeneres Show, garnered more than 5 million views of our new social media campaign featuring breast cancer survivors with an empowering and inspiring message and executed a series of activities all month long in stores, distribution centers and in corporate.”

No doubt, the company is hoping it can replicate that success in December.

Disclosure

Dominion holds Ulta Beauty in its Global Trends Luxury Fund.


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