TripAdvisor and Japan Airlines work together to help tourists disperse around Japan
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

TripAdvisor and Japan Airlines work together to help tourists disperse around Japan

Japan is a tourist destination, but most of the tourists that go there end up seeing the same few things. Japan Airlines (JAL) and online travel kingpin TripAdvisor want to change that. In partnership, they’re creating a multimedia portal to promote inbound travel to the country, named “Untold Stories of Japan.” The aim behind it is to help newcomers to the island learn “what locals love beyond the obvious” as well as encourage sustainable repeat visits.

Over the last 30 days, TripAdvisor’s share price has risen by 8%

japan1509

SOURCE: Yahoo Finance

Said Yoshiharu Ueki, the president of JAL, said: “we are fully committed to not only supporting the government’s efforts to grow foreign visitor arrivals by 40 million by 2020, but also to encourage these visitors to keep visiting Japan. What we will create together is a powerful platform that can help drive a revitalization of rural Japan by getting travellers to go further and stay longer, local businesses can capitalize on this this inbound interest to grow the economy in the long term.”

The platform will be launched in October, featuring Tohoku, Kyushu, and Okinawa, as well as cities in the vicinity of Kanto region. It will sit inside TripAdvisor’s domain, where users will be pushed to it by traffic drivers on the site. A TripAdvisor spokesman said that the initiative would focus on 13 markets across Asia Pacific at inception: “China, India, Australia, Malaysia, New Zealand, Philippines, Singapore, Indonesia, Thailand, Vietnam, Korea, Taiwan, Hong Kong.”

Disclosure

Dominion holds TripAdvisor in its Global Trends Managed Fund. 

 


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.