Treasury Wine Estates fights patent holder for “wine in a can”
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Treasury Wine Estates fights patent holder for “wine in a can”

Canned wine is becoming a big thing in Australia. Treasury Wine Estates, understandably, is capitalising on that trend – but it has an adversary. Barokes Wines, a much smaller company that holds the patent for canned wine, threatened to sue. Is Treasury Wine Estates worried? No. According to TWE, the technology is not very inventive, and shouldn’t be protected by intellectual property laws.

Treasury Wine Estates’ share price has risen by 7% over the past 30 days

graph 1608 treasurywineestates

SOURCE: Yahoo Finance

The “offending product” is Treasury’s A’Tivo wine – a "refreshing new Australian 'aperitif' that is created to be enjoyed over ice". It costs $8 AUD for a 250ml can.

Putting wine in cans relies on a “Vinsafe” technology that Barokes is saying Treasury shouldn’t be able to use. Treasury is looking for court orders to stop Barokes making threats about the patent infringement, and to force them to cover legal fees and damages. Why? Because Vinsafe is neither new, nor inventive.

A spokesperson said that Treasury is looking to invalidate Barokes’ Australian patents. She said: "Treasury Wine Estates asserts that its A'Tivo 'wine-in-a-can' products do not infringe any valid third-party intellectual property rights and rejects any assertions made in this regard. Treasury Wine Estates is confident in its position with respect to these proceedings and, as the matter is now before the courts, has no further comment at this stage."

Disclosure

Dominion holds Treasury Wine Estates in its Global Trends Luxury Fund.


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.