Tinder and Spotify – better together
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Tinder and Spotify – better together

Tinder and Spotify have a lot in common: they’re both market-leading apps, they’ve both conquered their respective industries, and they’re both popular with young people looking to have fun. So, the obvious question is: why don’t they work together? The answer is that they do work together – and have done for years. Although, given the lack of fanfare about it, you can be forgiven for not realising it.

Both Match and Spotify have seen their share prices grow by double-digits in the first few weeks of 2019

spotify g 180119

Source: Yahoo Finance

Tinder, the star performer in Match Group’s impressive roster of online dating platforms, has always been eager to connect with Spotify. It offers integration with the music streaming market leader, letting ‘casual daters’ showcase their favourite artists on their Tinder profile. The reason for that is pretty obvious – music is one of the passions that help connect romantic partners, and offers an easy ice breaker. Tinder has also been a big Spotify user itself, curating playlists on the platform. Now, the two companies are moving forward in their relationship.

Tinder has a solid chat platform, and it’s working to integrate Spotify functionality into it, letting users send each other snippets of their favourite song. Spotify is the only music service Tinder is allowing in-app, and at the moment, it’s a trial partnership that is only being run in some locations.

According to Tinder, their collaborations with Spotify have always proved popular with the public, and driven business. A spokesperson added: “Users love connecting over shared tastes in music. In fact, users who update their ‘Anthem’ are most likely to start a conversation via Feed. With this in mind, we’re testing the ability to share music with a match while chatting on Tinder.”

Dominion holds both Match Group and Spotify in its Global Trends Managed Fund.

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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.