Tiffany & Co. launches first new fragrance in fourteen years
At an exclusive event on September 6, Tiffany launched its first new fragrance since 2003. According to the brand, the perfume – simply called Tiffany – is a “contemporary take on the most precious ingredients of traditional haute perfumery.” It follows from 2003’s Pure Tiffany, as well as other standout scents Tiffany for Men (1989) and Trueste (1995). The launch event featured singer / songwriter St. Vincent covering The Beatle’s “All You Need Is Love” – a song which also features in the perfume’s advertising campaign.
Check out Tiffany’s latest perfume advert
Amongst the famous and fabulous fans in attendance was actress Riley Keough – Elvis Presley’s granddaughter – as well as a gaggle of notable personalities from the fashion world. St. Vincent was resplendent as a providing not just the musical entertainment, but a fair amount of product placement: during her set, she wore classic Tiffany diamonds, including the $58,000 Victoria necklace of diamonds. Keough was similarly adorned in Tiffany’s wares, including the company’s new HardWear collection link earrings.
Tiffany is available directly from the brand, both online and offline, and comes with a price tag of $100. The company’s fans will hardly object to this price tag given the kind of money its jewelry can command. And that will be especially true if it can deliver on the promise it makes on its website – that the scent is “as exhilarating and inspired as love itself.”
Dominion holds Tiffany & Co. in its Global Trends Luxury Fund.
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