Tiffany & Co. has its own slant on “every day objects”
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Tiffany & Co. has its own slant on “every day objects”

Fancy spending $1,000 on a tin can? If so, you might be the kind of customer who can appreciate iconic luxury brand Tiffany & Co.’s new line of “every day objects”. Some clarification is in order: the aforementioned tin can isn’t really a tin can – it just looks a lot like one. It’s actually a fashionable container “made of sterling silver and vermeil, with a touch of Tiffany’s signature robin’s-egg blue in an enamel accent” that’s inspired by a tin can. So it is with the rest of this collection: Tiffany’s latest creative work takes its inspiration from the world around us.

Tiffany’s share price is up by 19% so far this year

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SOURCE: Yahoo Finance

Other examples from this collection are a $1,500 domino set, a $450 ruler, and a $350 drinking straw. These items “posses a whimsical wink that is quintessentially Tiffany” according to the company, and they come with a price tag to match. Reed Krakoff, the company’s chief artistic officer, recently explained their appeal in a statement, saying:

“What makes the collection unique is that it incorporates the best quality, craftsmanship and design with a level of functionality that allows you to use these things every day.”

This debut is a good example of boldness on Tiffany’s part. The company has had a year of ups-and-downs, but is winning far more than it’s losing – the share price has risen by 20% so far this year, after all. With the holiday season fast approaching, Tiffany will not have to wait long to see whether this “whimsical” collection has the appeal it hopes.

Disclosure

Dominion holds Tiffany & Co. in its Global Trends Luxury Fund.


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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.