The future of fashion in 2017
In fashion, trends come and go. And with the advent of faster internet connections, social media, and fast fashion, those trends have never been as short-lived as they are today. According to Tara Drury, menswear specialist for retail analyst EDITED’s fashion research arm, these are some of the changes we can expect to see over the rest of this year:
Trench coats are on their way out, and puffer jackets are on their way in. Drury says: “The classic trench/mac has seen a decline in customer communication and saw 59% of 2016 arrivals discounted over 59%, even despite a 14% decrease in price from 2015.” She expects this trend to continue in the second half of the year.
The 90s are back in force. Drury says that the 70s fashion-inspired trends of recent memory are about to become a thing of the past, with many classic designs now having been altered to the extent that they’re no longer reminiscent of the era. What will take their place? According to Drury:
“The ’90s has taken over and is a key source of inspiration for the U.S. mass market. Oversized denim jackets and hoodies, retro sportswear, puffer jackets and band tees are seeing strong movement. Even Gap have bought back key pieces from their 90s archive. Oversized denim jacket arrivals have risen by 250% this year.”
‘Drop crotch’ jeans are out – skinny jeans are back. Gone are the days of sagging tracksuit bottom crotch and rears. According to Drury, this “real abomination” was only worn well by a few high-profile celebrities anyway. Instead:
“Demand has increased for cropped, slim trousers, and prices have been upped by 10% on average this year. Both jeans and chino styles are seeing movement within the mass market.”
Neutral is the new black. Drury says that monochrome apparel had seen “no growth” at the end of the first quarter, despite heavy discounts. But if monochrome fashions are out, colours are on their way back in – and, in fact, they have been for many months already:
“Neutrals including sandy, stone hues have seen prices increase by a whopping 35% on average this year, not to mention a 14% increase on arrivals. Hoodies and tees see the strongest movement in these colours. Pink and khaki are also key colours to watch this year, with pink, in particular seeing strong growth – arrivals are up by 37% from last year.”
Drury’s last observation concerns the mingling of traditional tailored suits and casual wear – a trend that has been on-and-off popular since the late 1970s, but distinctly different in each of its iterations. We won’t be seeing the rolled up sleeves, shoulder-padded, jackets of WHAM-era 80s fashion, but a distinct new blend of traditional and modern:
“The traditional form of tailoring has drastically changed this year. We are seeing the addition of track jackets under blazers, and during the fall season, the roll-neck far outshines the shirt in marketing campaigns, visual merchandising stories and customer newsletters. Arrivals have seen a 30% increase in the last 12 month to those previously.”
Dominion’s Global Trends Luxury Fund has significant exposure to the fashion industry through a number of companies including, but not limited to, Coach, Michael Kors, Moncler, Nike, and Inditex.
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