The Facebook family is coming together
Digital life thrives on connectivity, and now Facebook’s stable of incredibly popular apps – Facebook, Messenger, and Instagram – are pulling together to create a new network. Well, that’s the possible end goal: for now, they’re each testing notification counters that show notifications from all three apps, with the option to easily switch between them on your mobile device.
Facebook’s share price is up almost 30% do far this year
Source: Yahoo Finance
The goal of adding multiple notification counters to each app is to drive engagement. Perhaps you’re looking at your Instagram, and you see you’ve got a message on Messenger, prompting you to follow it. The company is hoping that, in this way, it can maximize the amount of time and attention people spend on its various platforms.
Facebook told Techcrunch:
“We are conducting a very small test to make it easier for people to discover and connect with the people and things they care about. We’re exploring ways to help people switch more easily between their Facebook, Messenger, and Instagram accounts.”
For now, Whatsapp is the ‘black sheep’ that hasn’t been invited to the family party. But – if the new feature works as well as Facebook will be hoping it does – we should probably expect that to change.
Dominion holds Facebook in its Global Trends Ecommerce Fund.
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