Take-Two Interactive aren’t making any assumptions about Red Dead Redemption 2
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Take-Two Interactive aren’t making any assumptions about Red Dead Redemption 2

Since its announcement, analysts and gamers alike have been eager to speculate over Red Dead Redemption 2. The game – latest installment in a popular franchise from Take-Two Interactive – is widely expected to be the biggest release of the year, and will let players roam an open world based on the Wild West.

So far, pundits are forecasting relatively conservative sales figures. Most analysts seem to think the game will sell between 12 million and 15 million. That’s a long way off Grand Theft Auto V (Take-Two’s biggest title, which has shipped over 100 million copies since its release in 2013) – but it’s still a blockbuster in the video game world.

Take-Two Interactive’s share price has risen by 9% over the last 30 days

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SOURCE: Yahoo Finance

Red Dead Redemption 2 is already causing waves around its release. The latest installments of Assassins Creed and Call of Duty (both blockbuster franchises in their own rights) are scheduled to release earlier than usual. That has led some to speculate that even the biggest names in gaming are running scared from Take-Two’s hugely anticipated sequel. And they’re not the only ones.

“We’re running scared too,” Strauss Zelnick, Take-Two’s CEO, said. "I think a healthy degree of paranoia and insecurity about releases is probably a good thing. I'm fond of saying that arrogance is the enemy of continued success. We don't believe in our success until we deliver it. We never claim victory until it's occurred. We have very powerful, smart, capable competitors bringing great products to market and we need to win - that means we have to work harder than the next guy."

Speaking about the game’s reception, Zelnick was cautious about assuming too much – as well as the dangers of comparing Red Dead to Grand Theft Auto. Still, he has high hopes. He told reporters: "It's hard to expect anything to perform as well as the most profitable entertainment product of all time. I don't think that's a realistic expectation. Our hope, and also belief, is that Red Dead Redemption 2 will be an extraordinary creative product and that it will do incredibly well. Beyond that I can't say - I don't think anyone can say. We have to release it and see what consumers think."


Dominion holds Take-Two Interactive in its Global Trends Ecommerce Fund.

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