Starbucks and Amazon partner on new football documentary
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Starbucks and Amazon partner on new football documentary

Coffeehouse kingpin Starbucks is finally realising its dreams of moving into the storytelling space. The company recently announced that it was partnering with ecommerce giant Amazon to create a six-part documentary about soccer called “This is Football.” The series will focus on the “human stories” behind the game, which is the world’s most popular sport by far. “This is Football” will debut on Amazon in over 200 countries on August 2. Starbucks is the only sponsor.

Starbucks share price has risen by 38% so far this year

Starbucks July 11

Source: Yahoo Finance

Starbucks’ production arm was launched four years ago to produce documentaries on pressing social issues. This will be the first major series it’s funded and co-produced, and the logic behind it is clear: in football fans, Starbucks has found a massive global population (with four billion eager viewers, football has captured the hearts and minds of more-than half of the population, worldwide). They’re notoriously passionate, and the chances that the personal stories told will resonate with them. And in Amazon, Starbucks has found one of the market leaders in the streaming market that can put its content out to a vast number of people in disparate markets.

Footie fan? Check out the trailer below:

In a statement over the release, Starbucks senior vice president of public affairs, Gina Woods, said: “Starbucks mission of inspiring and nurturing the human spirit brings customers and partners together in our stores every day. While we do this through coffee, football has a similar ability to unite people around the world across boundaries of age, background and beliefs.”

The documentary also comes at a time when Amazon is looking to push further into the sports world. Having already captured audiences with live football and tennis, Starbucks’ new series could be beneficial for both companies.


Dominion holds Starbucks in its Global Trends Managed Fund.

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