Sandro partners with Farfetch
Premium fashion brand Sandro Paris, a standout in French owner SMCP’s portfolio, has announced that it will be using Farfetch’s online platform to diversify its digital sales channels and push further into one of the most important trends in retail today. This follows on the development of its own website, as well as a collaboration with Chinese ecommerce giant JD.com.
Farfetch’s share price rose by 3% last week
Source: Yahoo Finance
SMCP released a statement about the decision, saying: “with more than 13 million clients per month worldwide, Farfetch will be the ideal partner to enable Sandro to address a wider, premium customer base.”
Farfetch has been exploring partnerships in a bid for growth. The company announced a landmark partnership with JD.com three months ago, and is eager to capture the attention of Asian shoppers. A recent collaboration with popular WeChat influence Mr. Bags is helping it do just that, and the addition of another top-class European luxury brand to its website is sure to help.
Speaking about the value that Farfetch can offer Sandro, CEO Isabelle Allouch said: “We are delighted with this new partnership with one of the major digital players of the luxury sector. We are convinced that having our products on Farfetch will contribute to Sandro’s digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness. It perfectly complements the group’s growing digital presence alongside the successful global deployment of our own websites, and further diversifies its digital sales channels, enabling the group to reach more than 190 countries across the world.”
Dominion holds Farfetch in its Global Trends Luxury Fund.
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