Royal Caribbean will now take you to its own private islands!
Royal Caribbean is known as one of the world’s major cruise providers – but now the company has branched out into another type of holiday experience, with the debut of five private islands! The ‘Perfect Day’ private islands will open over the next five years, beginning with ‘Perfect Day at CocoCay’ in the Bahamas this May. After that, private islands in Asia (catering particularly to the incredibly important Chinese cruise market) will follow, as well as one in Australia and another in the Caribbean.
Royal Caribbean’s share price has risen by 11% year to date
Source: Yahoo Finance
Experimenting with private islands is an ingenious move by the luxury cruise line, in that it gives them greater control over the holiday experience. That means less revenue sharing, greater control over the curation of the experience as a whole, and less chance of unforeseen events. In short – it’s incredible that it hasn’t already been done. That’s usually the sign of a good idea…
Speaking at an industry event, Royal Caribbean’s CEO and president, Michael Bayley, said: “We have been busy acquiring land around the world and each one will have a slightly different concept, depending on what each market’s idea of a perfect day is.” He explained that, for now, access to the islands would be limited, featuring as a daytime event on ten ship itineraries. By 2020, ships will stay later into the evening. And by 2021, the islands will be open for overnight stays.
In time, the plan is to create multiple piers on each island, giving cruisers the chance to “jump ship” mid-holiday. Bayley said: “You could go on one ship, spend a few days at CocoCay and get back on another ship.”
Dominion holds Royal Caribbean in its Global Trends Luxury Fund.
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