Royal Caribbean’s Symphony of the Seas is on its way: prepare to be amazed
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Royal Caribbean’s Symphony of the Seas is on its way: prepare to be amazed

Royal Caribbean’s newest cruise liner, which will hit the water in April next year, will be the world’s largest boat by far: five times the size of the legendary Titanic. It will hold 2,774 staterooms on 16 guest decks – and that’s just the beginning. The boat will also feature the biggest “glow in the dark laser tag arena” at sea, a 10-story-high slide, and a duplex family suite with a movie theatre and “floor to ceiling Lego wall”. Oh, and for parents – robot bartenders!

Royal Caribbean’s share price has appreciated by 56% year to date

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SOURCE: Yahoo Finance

Michael Bayley, president and CEO of Royal Caribbean, said: “We set out to create a new level of vacation adventure and deliver the ultimate escape for families of all shapes and sizes.” In doing so, the company is continuing a long trend of ever-improving at-sea entertainment. Maggie Rauch, director of research for travel and hospitality research firm Phocuswright, explains: “this phenomenon of having these escapist onboard activities that nobody else has, has been going on for a few years.”

If you’re wondering why a boat would need a 10-story slide, robot bartenders, and laser tag, the answer is pretty simple: because no one else has got them. The biggest, best, and latest entertainment will attract new customers, convince repeat cruisers to dig a little deeper into their wallets and let Royal Caribbean outcompete its rivals.

Disclosure

Dominion holds Royal Caribbean in its Global Trends Luxury Fund. 


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