PVH Corp joins Global Fashion Agenda
Sustainability is one of the major watchwords in fashion right now, as trend setters around the globe look for ways to make their wares more ecologically friendly. Of course, there’s a moral dimension to this – protecting the planet for those that will come after us is a laudable aim – but there are also two important competitive reasons for fashion brands to embrace sustainability: first, the way this stance plays with eco-friendly millennials. And second, as the science behind sustainability improves, it can deliver genuine manufacturing benefits to brands – not least of which are the lower costs that could become viable through using recycled materials and fewer resources.
PVH Corp’s share price has risen by 13% year to date
Source: Yahoo Finance
PVH Corp, the name behind multiple big brands like Tommy Hilfiger and Calvin Klein, is joining Global Fashion Agenda – the fashion industry’s premier sustainability collective: Global Fashion Agenda. Along with fast fashion retailer Asos, PVH Corp will be joining a club that counts some of the luxury world’s finest amongst it: Kering, Nike, H&M, and more.
PVH Corp’s chairman and CEO, Emanuel Chirico, said: “addressing the challenges facing the fashion industry today requires going beyond the influence of any one organisation. Partnership is critical to achieving true transformation at scale.” The president and CEO of Global Fashion Agenda, Eva Kruse, added: “With the addition of ASOS and PVH, our Strategic Partner group has truly come full circle. We’re excited to now have industry-leading representatives from all of the various segments of the fashion industry, including luxury, athletic, ecommerce, high street, mass, premium and sourcing markets.”
Dominion holds PVH Corp in its Global Trends Luxury Fund.
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