Puma embraces artificial intelligence in partnership with Lumo Bodytech
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Puma embraces artificial intelligence in partnership with Lumo Bodytech

Sporting apparel maker Puma is entering the world of high tech training thanks to a recent partnership with Lumo Bodytech. Lumo, which has developed an artificial intelligence (AI) platform for smart sensors and software that allows athletes to optimize performance by tracking body movements, will introduce a product for Puma on its MotionScience platform. This isn’t the first time Lumo has worked with AI – it already has two products on the market that use the technology: Lumo Lift and Lumo Run.

Check out Lumo’s AI-powered biomechanical innovations below

Lumo’s CEO and co-founder Monisha Perkash released a statement about the partnership, saying:

“Lumo and PUMA have a shared vision for building a new, cutting edge AI product and we’re thrilled to provide this solution to people all around the world. We’re also excited to expand our Lumo MotionScience Platform to build next-generation capabilities for PUMA’s market-leading sports performance products.”

Lumo recently made their MotionScience platform available to third-party partners, but Puma is one of the first big names to take advantage of the platform. Exactly what their new product will offer is as-yet undisclosed. But it is widely expected to be more than a simple data aggregator, with expectations that it could be an AI coaching service.

Disclosure

Dominion holds Puma in its Global Trends Luxury Fund.


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