Protea by Marriott expands into North Africa
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Protea by Marriott expands into North Africa

Marriott’s Protea brand is the largest hotelier in Africa – it has around 100 three- four- and five-star properties dotted around the continent, with the overwhelming majority situated in South Africa. Now, Marriott is pushing the brand into North Africa, with a stunning new location in Constantine, Algeria, that is perfectly situated to show off the city’s unique charm and heritage.

Marriott’s share price has risen by 58% over the last 12 months

graph 1302 marriott

SOURCE: Yahoo Finance

The 72-room hotel will be close to the airport and within walking distance of some of Constantine’s most memorable attractions, such as the Cirta Museum, the Ahmed Bey Castle, Le Monument Aux Morts, and the iconic seven bridges. It’s Protea by Marriott’s first North African property (although Marriott has a six other hotels in Algeria through its other brands), and will look to replicate the success that Protea has had in sub-Saharan Africa.

The brand’s vice president for Middle East and Africa, Volker Heiden, said: “The opening of this hotel marks the strategic expansion of the brand into exciting new markets. We are confident that this expansion will provide further impetus and pave the way for the brand’s future growth. Africa is a land of opportunity with rapidly growing economies and enriching experiences that lure the international traveller to the continent.  We are thrilled to be able to debut the Protea brand into North Africa with this beautiful destination and offer yet another exciting destination to our loyal members and welcome new ones.”

Disclosure

Dominion holds Marriott International in its Global Trends Luxury Fund.


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.