Protea by Marriott expands into North Africa
Marriott’s Protea brand is the largest hotelier in Africa – it has around 100 three- four- and five-star properties dotted around the continent, with the overwhelming majority situated in South Africa. Now, Marriott is pushing the brand into North Africa, with a stunning new location in Constantine, Algeria, that is perfectly situated to show off the city’s unique charm and heritage.
Marriott’s share price has risen by 58% over the last 12 months
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The 72-room hotel will be close to the airport and within walking distance of some of Constantine’s most memorable attractions, such as the Cirta Museum, the Ahmed Bey Castle, Le Monument Aux Morts, and the iconic seven bridges. It’s Protea by Marriott’s first North African property (although Marriott has a six other hotels in Algeria through its other brands), and will look to replicate the success that Protea has had in sub-Saharan Africa.
The brand’s vice president for Middle East and Africa, Volker Heiden, said: “The opening of this hotel marks the strategic expansion of the brand into exciting new markets. We are confident that this expansion will provide further impetus and pave the way for the brand’s future growth. Africa is a land of opportunity with rapidly growing economies and enriching experiences that lure the international traveller to the continent. We are thrilled to be able to debut the Protea brand into North Africa with this beautiful destination and offer yet another exciting destination to our loyal members and welcome new ones.”
Dominion holds Marriott International in its Global Trends Luxury Fund.
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