Polypipe pivots to face commercial construction sector
What’s in a name? According to Polypipe, a great deal. Last week, the company announced that it was changing the name of its commercial drainage division. Previously known as Polypipe Terrain, the company is positioning the division closer towards its target audience with a rebrand – now, it will be known as Polypipe Building Services. However, the change isn’t just cosmetic: Polypipe is planning to “enhance its standing in the commercial construction sector” with a “range of new products broadening the offer through 2019 and beyond”
Polypipe’s share price has soared by 19% so far this year
Source: Yahoo Finance
Headed by managing director Simon Howard, Polypipe Building Services will turn Terrain into a brand within the division – and later this year, it will pivot towards general construction with a selection of new products and services.
Howard said: “Our flagship Terrain brand has long been the number one choice in engineered drainage solutions. However, our customers rely on us for far more than just product supply – it’s our technical expertise, our ingenuity in fabrication and our focus on service that keep us held in high regard to consultants and contractors.”
“As Polypipe Building Services, we’ll not only continue to be the leaders in commercial drainage with our Terrain systems, but we’ll be able to apply our expertise and manufacturing capability to an extended portfolio of systems and solutions, enabling us to be a true partner on every commercial project that we touch.”
Dominion holds Polypipe in its Global Trends Managed Fund.
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