Pernod Ricard capitalises on premium spirits’ drinkability with classy new vodka bottle
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Pernod Ricard capitalises on premium spirits’ drinkability with classy new vodka bottle

In the world of alcohol consumption, it’s quality over quantity driving growth. That’s the trend that captured drinkers today, particularly younger drinkers, who might not want to get as tipsy as mum and dad did, but don’t have a problem spending similar amounts of cash, or more. In other words: premium is where it’s at. Now, drinks giant Pernod Ricard is capitalising on that trend with a new copper still-inspired bottle designed for its Absolut Elyx vodka by London-based agency Stranger & Stranger.

Pernod Ricard’s share price has risen by 13% so far this year

01 04 pernod

Source: Yahoo Finance

The design is made with 40% recycled glass, and celebrates the “vintage copper credentials central to the creation of the single estate vodka through a sleeker, lustrous and more elegant form.”

Absolut Elyx’s global brand director, Miranda Dickson, said: “With Absolut Elyx we always endeavour to challenge the normal conventions associated with luxury vodka to create a profile that is uniquely playful, luxurious and eclectic. We’re thrilled to have partnered with Stranger & Stranger, who truly understand our brand DNA and have produced a piece of art that captures the spirit of the Absolut Elyx lifestyle.”

Rowan Miller, Stranger & Stranger’s design director, added: “Our vision was to celebrate the special role copper plays in the distillation process in a way that lends well to the brand’s global reputation for elevated panache. The faceted bottle pays homage to the vintage copper column still from 1921 and gives the bottles a luminescent glimmer.”


Dominion holds Pernod Ricard in its Global Trends Luxury Fund.

If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.