Now you really can have breakfast at Tiffany’s
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Now you really can have breakfast at Tiffany’s

Iconic jeweler Tiffany & Co. has opened its first “retail dining concept” – The Blue Box Café at its flagship store in New York. Now, aspiring Holly Golightlys (Audrey Hepburn’s character from the classic film Breakfast at Tiffany’s) can finally live up to the title of that film – and reports state that they were eager to, with waiting times for a table said to be several hours long.

Tiffany’s share price is up by 20% so far this year

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SOURCE: Yahoo Finance

The restaurant opened on November 8, and shares space with Tiffany’s “renovated home and accessories collection, baby boutique, vintage books and fragrance laboratory” on the fourth floor of its Fifth Avenue location. Tiffany’s chief artistic officer, Reed Krakoff, was eager to describe it in terms of modernity and brand: “Both the café and redesign of the ‘Home & Accessories’ floor reflect a modern luxury experience. The space is experimental and experiential — a window into the new Tiffany.”

The café serves set price breakfast, lunch, and afternoon tea services ($29, $39, and $49, respectively), with a range of dining options including croissants, truffled eggs, finger sandwiches, and more. It’s open during Tiffany’s standard hours, and the company has been explicit in claiming that it’s designed to get people into the store.

Richard Moore, Tiffany’s vice president and creative director, told Vanity Fair that the café is “yet another reason to visit our new fourth floor, and we hope it will draw customers up to experience the artfully composed home of Tiffany’s new luxury home and accessories collection of elevated everyday objects.”

Disclosure

Dominion holds Tiffany & Co. in its Global Trends Luxury Fund.


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