Nike invests in scan-to-fit 3D technology with latest acquisition
This week, iconic footwear-led athleisure brand Nike announced an unusual acquisition. The U.S. apparel maker, known for sponsorship deals with stars like basketball legend Michael Jordan, has acquired Invertex Ltd. – an Israeli computer vision company. Nike said that the company’s “talented team” will provide “groundbreaking innovations” to help Nike achieve its vision worldwide, as well as “strengthen its digital technology platforms”.
Nike’s share price is up by 22% over the past 12 months
SOURCE: Yahoo Finance
Invertex is known for developing “scan-to-fit guided shopping experience platforms that combine advanced 3D-digitisation and deep-learning technologies to deliver tailored solutions for in-store, at home and online audiences.” This service is geared towards improving Ecommerce platforms and maximising the customer experience online. As Nike aims to focus on direct-to-customer sales and strong relationships with its fans, the value of this service is obvious.
Invertex’s CEO David Bleicher said: “Nike’s connection to and understanding of their consumer is unsurpassed and we look forward to joining their team to help drive the Consumer Direct Offense.”
Nike’s chief digital officer, Adam Sussman, also commented on the deal, saying: “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point.”
Dominion holds Nike in its Global Trends Luxury Fund.
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