Nielsen reveals top ranking apps
Apps are huge business. Whether it is a place for people to interact with friends, a game, or something to do with work, a lot of people spend a lot of their time on different apps. Now, monitoring and analytics company, Nielsen, have revealed the top ranking apps in the US over the last year.
Having a standalone app is the hallmark of a company that are digitally adept, and making the most of the increasing mobile market. They are a good way to provide extra benefits to loyal, returning customers, an easy way to engage with people and a space for companies to publish their message with no advertising costs.
As you would expect, Facebook and Google dominate the list of America’s most popular apps, with them having a duopoly over eight of the top ten.
The most popular apps in America, 2016
These results will no doubt delight Facebook executives and investors. The Silicon Valley giants have for a long time been at the top spot in terms of unique monthly users, but now their Messenger app has kicked up all the way to back it up in second place, some way ahead of third-placed YouTube.
There was a range of other insights to be taken from this latest report from Nielsen, with their findings on music streaming particularly interesting. Nielsen found that the only Apple-owned app to make it into the top ten most popular was Apple Music, which surpassed the ‘20 million subscriber’ mark last month.
Just what will happen to the top end of this league in the coming years is anyone’s guess, but challenging Google and Facebook’s presence at the pinnacle is no mean feat.
Dominion holds Nielsen in its Global Trends Ecommerce Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.