Nielsen reveals top ranking apps
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Nielsen reveals top ranking apps

Apps are huge business. Whether it is a place for people to interact with friends, a game, or something to do with work, a lot of people spend a lot of their time on different apps. Now, monitoring and analytics company, Nielsen, have revealed the top ranking apps in the US over the last year.

Having a standalone app is the hallmark of a company that are digitally adept, and making the most of the increasing mobile market. They are a good way to provide extra benefits to loyal, returning customers, an easy way to engage with people and a space for companies to publish their message with no advertising costs.

As you would expect, Facebook and Google dominate the list of America’s most popular apps, with them having a duopoly over eight of the top ten.

The most popular apps in America, 2016

SOURCE: Nielsen

These results will no doubt delight Facebook executives and investors. The Silicon Valley giants have for a long time been at the top spot in terms of unique monthly users, but now their Messenger app has kicked up all the way to back it up in second place, some way ahead of third-placed YouTube.

There was a range of other insights to be taken from this latest report from Nielsen, with their findings on music streaming particularly interesting. Nielsen found that the only Apple-owned app to make it into the top ten most popular was Apple Music, which surpassed the ‘20 million subscriber’ mark last month.

Just what will happen to the top end of this league in the coming years is anyone’s guess, but challenging Google and Facebook’s presence at the pinnacle is no mean feat. 

Dominion holds Nielsen in its Global Trends Ecommerce Fund.

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