Netflix confirms decision to focus on more “interactive storytelling” projects
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Netflix confirms decision to focus on more “interactive storytelling” projects

Last year ended with a bang for Netflix’s original content division, and that bang was called Bandersnatch. Bandersnatch is a unique, feature-length episode of Netflix’s dystopian sci-fi hit Black Mirror. And what makes it so unique is this: viewers got to pick how the story unfolded. Netflix calls this “interactive storytelling” – it’s kind of like a streaming video version of the old “choose your own adventure” books from the 80s and 90s.

The company had previously experimented with this tech in kids’ programs, but Bandersnatch was its first attempt to bring it to adult audiences. And they loved it. So, unsurprisingly, Netflix has further plans for the format.

Netflix’s share price has appreciated by 39% so far this year

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Source: Yahoo Finance

Netflix became a market leader in the Streaming Video On Demand (SVOD) space by putting content front and centre. At the FICCI-Frames media and entertainment conference, the company signalled its intention to double-down on interactive storytelling. The company’s vice president of product, Todd Yellin, made the following comment in his keynote speech:

“It’s a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. We’re doubling down on that. So expect over the next year or two, to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose, should she go out with him or him.”

Bandersnatch received rave reviews, and audiences we clear that what they loved about it was the engaging decision-making technology it employed. As the company plans to experiment further with this tech, viewers are likely to get a whole lot more than they love. And that could extend Netflix’s lead over its rivals even further.

Disclosure
Dominion holds Netflix in its Global Trends Ecommerce Fund.


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