Mr. Bond’s new ride comes in green
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Mr. Bond’s new ride comes in green

Fictional British superspy James Bond’s next ride will be an electric Aston Martin, according to an interview in The Sun newspaper. In a feature from last week, the paper said director Cary Joji Fukunaga (whom it described as “a total tree-hugger”) was behind the decision to put Mr. Bond in an electric vehicle for the first time. The car in question will be long-time Bond brand of choice Aston Martin’s latest luxury roadster: the Rapide E. Only 155 of these zero-emission models are being built, and each one will cost £250,000.

Aston Martin’s share price has declined by 5% over the past five days

19 03 bond

Source: Yahoo Finance

Citing an anonymous source, which The Sun described as “an insider”, the paper wrote (of Mr. Fukunaga): “he is working directly with Aston Martin to get one of their electric cars ready for its big close-up. It’s going to be the centre of an incredible action sequence in the movie. James Bond is known for driving amazing cars and this one won’t disappoint either. It’s going to have all the high-tech gadgets. To be clear, this is something Cary pushed for and Daniel and the producers are going along with. Everybody is afraid of Bond getting labelled ‘too PC’ but they all felt the time was right to put him in a zero-emission vehicle.”

In a separate piece by CNBC, Aston Martin CEO Andy Palmer was asked how he thought Bond might react to another new model: the company’s electric SUV (the DBX). He replied: “James is an important customer for our sports cars but he occasionally gets married so maybe there’s someone out there for him although you can get a baby seat in the back of an (Aston Martin) DB1 [a luxury sports car]. But it’s about reality and Aston is more than just James Bond. It’s about being British, being independent, it’s about craftsmanship and it’s about business itself.”


Dominion holds Aston Martin in its Global Trends Luxury Fund.

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