Moncler thinks art is in this summer
Luxury clothier Moncler, most famous for its fashionable outerwear, has collaborated with Parisian-born artist Jean-Philippe Delhomme to create a series of three postcard inspired prints. These brightly coloured, seaside-themed, visuals – inspired by destinations like Venice Beach and Saint-Tropez – will adorn some key pieces of the company’s mens- and womens-wear collections this summer.
Moncler’s share price has risen by 30% so far this year
SOURCE: Yahoo Finance
The new range is available at Moncler’s flagship stores as well as online, and includes four T-shirt styles, a hooded raincoat, a pair of men’s swimming shorts, and a handbag. Prices range from €230 (swimming shorts) to €995 (raincoat).
The brand is hoping that Delhomme’s fashion credentials will help it properl itself further in the fashion world – a journey it has already been making with great success over the past two years. Delhomme has developed several celebrated collections during his career, partnering not just with clothing brands but also fashion publications like Vogue and GQ. It was, however, his advertising campaign for the Barneys New York department store in the 90s that made his name.
Moncler will be hoping to capitalize on its growing brand presence and increasingly sought after products in the second half of 2017. It’s off to a good start: in the first quarter of the year, revenues rose by 16% from the same period in 2016. Throughout the rest of the year, the company plans to open 15 shops-in-shops, with about half of them in North America.
Dominion holds Moncler in its Global Trends Luxury Fund.
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