Moncler goes big in Milan, as brand courts “fourth fashion capital”
French-Italian luxury label Moncler, once famous for its stylish ski jackets, but now much more diversified, is making a big impression in Milan. The company has chosen to open its largest ever flagship store in the city – or rather, has created its largest ever flagship store by expanding on its existing retail outlet there.
Moncler’s share price is up by almost 50% so far this year
SOURCE: Yahoo Finance
Moncler’s “new” store is located at the Via Monte Napoleone, which is famous for its many fashionable boutiques and luxury jewelers. It offers four floors for customers to browse the brand’s various collections, two of which are the result of the aforementioned expansion. All together, the shop boasts a surface area of more than 800 square meters, more than 550 of which is devoted solely to selling.
Moncler already has prominent stores in Paris, London and New York – the other three “traditional” fashion capitals of the world. Its expanded presence in Milan effectively closes the circle, and will raise not only its sales in the city, but its visibility and credibility in the luxury world.
The luxury label decided on a distinctive décor for its new space: a mixture of the brand’s emblematic codes with details inspired by the city that surrounds it. The effect is reminiscent of the classicism of the 1930s and 1940s – a fitting touch for an iconic brand.
Dominion holds Moncler in its Global Trends Luxury Fund.
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