Marriott international showcases new loyalty scheme in South Africa
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Marriott international showcases new loyalty scheme in South Africa

The world’s largest hotelier, Marriott International, made headlines recently with the announcement of a new, improved, loyalty rewards scheme – and now, in South Africa, we’re getting to see what it looks like. The company is providing a range of curated experiences that include cooking, music, mixology and more. It’s a great example of the ways in which major providers are looking to enrich the travel experience – and right now, no one’s doing it better than Marriott.

Marriott’s share price has risen 6% over the past 30 days

graph 2609 marriott

SOURCE: Yahoo Finance

Neal Jones, the company’s chief sales and marketing officer for the Middle East and Africa, says that the loyalty program offers a route to deeper engagement with regular customers. In a quote to the press, he said:

“We are committed to creating unforgettable moments for our loyal members, and what better way to do that than to connect with them through their passions. This is an opportunity for us to engage with our loyal members and build a strong emotional connection with them by creating a once-in-a lifetime experience while amplifying the benefits of our loyalty programs. Through these very special and enriching experiences, we want our members to carry back a memory that ties back to the destination and our brands.”

Marriott’s South African experiences include everything from celebrity chefs to DJ training, giving customers no end of ways to personalise their travel plans. That’s a compelling proposition from a hospitality business that is synonymous with luxury travel, and Marriott’s banking on it to keep them head and shoulders above the competitors!

Disclosure

Dominion holds Marriott International in its Global Trends Luxury Fund.


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