LVMH experiencing “unheard of growth rates” in China
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

LVMH experiencing “unheard of growth rates” in China

With trade wars and economic downturns making frequent headlines, it’s nice to see some good news coming out of China. Particularly, given how much of the luxury sector the country powers, if you happen to be a luxury investor. Now, the world’s largest luxury company, LVMH, has announced that its Louis Vuitton brand is experiencing “unheard of growth rates” in the country.

LVMH’s share price has soared by 42% so far this year

LVMH June 19

Source: Yahoo Finance

Michael Burke, Vuitton’s CEO, gave the good news to analysts in Paris, reiterating something that LVMH’s chief financial officer, Jean-Jacques Guiony, has told investors previously: that consumers in China are buying more luxury goods domestically rather than abroad.

The reason for this shift towards domestic purchases is a change of policy from Beijing, which looks to curtail the common practise of overseas purchases in order to avoid major import tariffs. In a note to investors, Citi analyst Flavio Cereda wrote: “Although only a third of spend on Louis Vuitton is currently local, this is growing twice as fast and a 50:50 split is now on the cards.”

RBC Capital Markets analyst Rogerio Fujimori also covered the news in a note, saying that “investors should be reassured by Louis Vuitton’s ‘healthy’ trends in Asia and the United States.” The news has sent LVMH up, as well as some of its peers, such as high-end handbag specialist Hermes.

In other news concerning the world’s largest luxury company, analysts in Paris also pushed executives over recent rumours that LVMH might be purchasing iconic luxury brand Chanel. Guiony seemed to pour cold water on that rumour, telling analysts that Chanel’s size would make it a challenge for any buyer. He also claimed that the company was worth more-like 100 billion euros than the 50 billion euro-value “often cited in media reports.”

Disclosure

Dominion holds LVMH in its Global Trends Luxury Fund.


If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

Disclaimer
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.