Live Nation plans summer sale to get fans to gigs
Music promoter, gig booker, and ticket seller Live Nation is planning to give festival-goers a treat by offering $20 tickets for more than 2,000 shows. The initiative, which is part of National Concert Week, is sure to be popular with audiences who want to start the busy summer season with a bang. In a release, Live Nation said the tickets would be available between April 30 and May 8.
Live Nation’s share price has edged up over the past week
SOURCE: Yahoo Finance
Live Nation said that the deal “will include over 1.5 million tickets to 2,000 plus shows across Live Nation’s roster of summer tours including Comedy, Country, Hip-Hop, Latin, Metal, Rock, Pop, and more.”
The company uses National Concert Week as a way to get fans access to acts they might struggle to otherwise afford, and also, of course, to bring new fans to market. Tickets to summer gigs can get expensive quick, but $20 presents an attractive entry-point for young people just beginning to experiment with live music.
According to the press release: “National Concert Week is a time for artists and fans to celebrate their love of live music. To launch the week, Live Nation will hold a special media event in New York featuring dozens of their touring artists.”
The company has a host of big names promoting the event from all different musical genres, including: “Paramore, Lindsey Stirling, Bush's Gavin Rossdale, Jeff Beck, Counting Crows' Adam Duritz, Ann Wilson of Heart, Evanescence's Amy Lee, Foreigner's Mick Jones, 3 Doors Down, Bad Company and Free's Paul Rodgers, Coheed and Cambria, Collective Soul, Pentatonix, O.A.R., Poison, Soul Asylum, Stone Temple Pilots, Styx, Taking Back Sunday, The Cult, The Offspring, Whitesnake, and more.”
Dominion holds Live Nation in its Global Trends Luxury Fund.
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