Live Nation launches Redrock production company
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Live Nation launches Redrock production company

Event host and ticket seller Live Nation has teamed up with Ford Englerth, a veteran producer, to launch a new event production business, Redrock Entertainment Services. Based in Burbank California, the new company will focus on large-scale events like festivals and “specialized projects” like lucrative corporate events.

Live Nation’s share price has risen by almost 60% in the last 12 months

graph 0126 livenation

SOURCE: Yahoo Finance

Englerth, who is president of the new corporation, made the following statement: "I feel immensely honored that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients. We’re just getting underway and already in the last six months, the Redrock Entertainment team has produced major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavors slated for 2018."

Live Nation shares Englerth’s positivity. Over the past few months, the company has added a number of industry veterans to its ranks through various partnerships and acquisitions. The company’s co-president of U.S. Concerts, Bob Roux, referenced this strategy explicitly when he spoke to the press:

"Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill. His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners."

Disclosure

Dominion holds Live Nation in its Global Trends Luxury Fund.


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