Live Nation begins investing in female-led companies
Live entertainment market leader Live Nation has begun its strategy of investing in female-led companies. This move, which will see Live Nation continue its pivot towards a more inclusive social ethos and gain a strategic advantage through the exploration of an under-utilised market segment, is one that the company is taking very seriously. So seriously, in fact, that it has created a specific vehicle to carry it out: the Live Nation Entertainment Women Nation Fund. Now, in its first funding round, it has made
Live Nation’s share price has appreciated by 30% year to date
Source: Yahoo Finance
The three companies that Live Nation has decided to invest in are Tina Farris Tours, Conscious City Guide, and Kingdom of Mind. Between them, they cover three different areas of the live music business: touring, festivals and promotions. Live Nation isn’t just throwing money at these companies – it says it will be working with each one to “offer the appropriate resources, mentoring, and support to help them grow and develop.”
In a statement, Live Nation’s president and CEO, Michael Rapino, said: “We started the Women Nation Fund to help expand the pool of female entrepreneurs in the live music space, and this first group of female founders we are investing in is incredibly impressive, diverse and ambitious. By backing these women, we hope to help them grow their companies in new directions and set the stage for even more women to lead the future of live.”
Isabella Kelly, the founder of Kingdom of Mind, spoke for all three businesses when she added: “At Kingdom of Mind we’re curating unique events that bring talent to cities they might not have visited on a typical tour route. To have the world’s largest live entertainment company not only believing in, but also investing in this model is a dream opportunity and will help us create some incredibly memorable live shows for artists and fans.”
Dominion holds Live Nation in its Global Trends Luxury Fund.
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