Live Nation adds equality to its line up
Live entertainment specialist Live Nation is putting equality front and center with the creation of a new, female-friendly, fund. The Women Nation Fund is “an initiative aimed at securing early-stage investment in live music businesses led by women.” This is a great way to bring more female entrepreneurs working in the space into the Live Nation fold, and is a powerful driver towards equality in an industry that is dominated by millennial sensibilities.
Live Nation’s share price has increased by 9% over the last 30 days
SOURCE: Yahoo Finance
The fund will provide access to Live Nation’s considerable resources for women working in “concert promotions, events, and festival spaces,” helping to empower the female voices in the industry. Diversity and equality are hot topics currently, and are overwhelmingly supported by the kinds of audiences Live Nation draws to its many shows. This has an obvious benefit for the company in a public relations sense, but Live Nation is also hoping that having a greater female presence in the upper-echelons of the industry will help them serve their female customers better.
The company’s CEO, Michael Rapino, said: "As the leader in live entertainment, we want to meaningfully address this issue, change the dynamic and widen the playing field. The Women Nation Fund is a first step towards empowering new entrepreneurs and creating more opportunity for women in this sector of the live music business.”
Endorsing the fund is the Annenberg Inclusion Initiative at the University of Southern California, whose founder and director, Dr. Stacy Smith, commented: “Women are underrepresented across the entertainment ecosystem, but we see this particularly in the music industry. One crucial way to kick-start the effort towards gender parity is to fund female entrepreneurs. I applaud Live Nation for their leadership and for committing its resources in a way that can affect real change.”
Dominion holds Live Nation in its Global Trends Luxury Fund.
If you would you like to receive the Newsfeeds daily, please click here to sign up now!Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
- Click here to print this story: Print
The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.