Lindt digs deeper to capture travel spend
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Lindt digs deeper to capture travel spend

Luxury chocolatier Lindt & Sprüngli (Lindt) is launching a new range of travel retail-exclusive products in a bid to dominate duty free purchases. The headline product, which will be unveiled at next month’s TFWA World Exhibition, is the Lindt Swiss Masterpieces Diamond Edition. It contains 15 pralines, and is presented in a white box embellished with sparkles. The product has been designed, according to Lindt, in direct answer to consumer demand for “additional premium gifting options” and “complements its core range” of confectionary.

Lindt’s share price has appreciated by 10% so far this year


SOURCE: Yahoo Finance

Lindt’s focus on the duty free world is not a great surprise. The company has posted double-digit growth and an increase in market share across all its duty free regions so far this year. Additionally, according to Generation Research, Lindt was “the best performing and fastest growing confectionery supplier in 2016 and in the first half of 2017.”

Lindt’s head of global duty free, Peter Zehnder, said:

“We are really looking forward to this year’s event and can’t wait to share our new product range with our customers. Premium gifting is an important pillar of the Lindt sales strategy and we firmly believe that our new products make the perfect gift purchase as well as showcasing the prodigious skills of our Master Chocolatiers.

“This year, we really want to encapsulate our message of bringing the magic of Lindt alive. As ever, we welcome this annual opportunity to cement relationships with our partners and meet up with familiar faces across our global and regional accounts.”


Dominion holds Lindt & Sprüngli in its Global Trends Luxury Fund.

If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.