Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients
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Limited edition Ferrari Monzas already assigned to 499 ‘lucky’ clients

Iconic supercar maker Ferrari has retained its position as the world’s most exclusive car brand this month, announcing that all 499 units of its limited-edition Ferrari Monza run have already been allocated to “loyal” VIP customers. The Monza, which costs a suitably impressive $1.85 million, comes in either a 1-seat or 2-seat version. The luxury-loving drivers that will receive these cars have to choose – no one is able to buy both versions.

Ferrari’s share price has risen by 26% so far this year

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Source: Yahoo Finance

Enrico Galliera, Ferrari’s head of sales at marketing, recently spoke to reporters at the Paris Motor Show. He said: “We have already identified the lucky few who have the possibility to buy it: Every single car has been allocated to a specific name.”

The 810-horsepower Monza will have a 12-cylinder engine, and be capable of hitting 100 kmph in just 3 seconds. That’s a suitably impressive product for a company that bills itself as much as pure play luxury as it does a carmaker. They form a crucial element of new CEO Louis Camilleri’s five-year strategy: more limited editions to boost profit margins beyond 38% in 2022.

If Ferrari can achieve that margin then it has pushed into territories reserved for the most opulent brands on the planet. Hermes, maker of the $10,000 Birkin handbags that fashionistas have to order years in advance, is one such brand. Also like Hermes, Ferrari has a long waiting list of eager buyers. Average waiting time for one of the company’s cars is 12 months – and for the most exclusive cars of all, that rises to 24 months.

Dominion holds Ferrari in its Global Trends Luxury Fund.

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