Kering has a new target: violence against women
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Kering has a new target: violence against women

French luxury giant Kering, the company behind world-class brands like Gucci and Yves Saint Laurent, has a new goal in its sights. But this time, it’s not the creation of a stylish new trend to debut on catwalks in Paris, Milan, or London; and it’s not a new financial target to woo investors. Rather, it’s a social good: the elimination of violence against women. Kering has long been active on the social justice front, supporting better conditions for models, pledging itself to inclusivity, and working with numerous initiatives around the world to improve lives. But this goal [ending violence against women] goes beyond any single campaign, and has become a part of Kering’s DNA.

Kering’s share price has increased by 32% so far this year

Kering July 3

Source: Yahoo Finance

Celine Bonnaire, the executive director of the Kering Foundation, said: “François-Henri Pinault founded the Kering Foundation in 2008 to end violence against women after becoming aware of a staggering statistic: one in three women around the world is a victim of abuse,” adding that this “is a universal issue whatever the country, the culture or the social class.”

The World Health Organisation agrees, having declared that violence against women has become “a health problem of epidemic proportions” and that the underlying causes driving it need addressing. The Kering Foundation is aiming to do just that – and with good reason. Bonnaire points out that “60% of Kering employees are women and 80% of its customers as well.” This is, understandably, a cause close to the company’s heart.

Bonnaire said that the way the Foundation goes about its work is to partner “with a limited number of local partners in the three main regions where the Group operates: the American continent, Western Europe, and Asia.” It also supports “local survivor-centred organisation that provide comprehensive services to women,” and provides “prevention programs” targeted at the young men of Gen Z.

Disclosure

Dominion holds Kering in its Global Trends Luxury Fund.


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