Kering continues to make in-roads in sustainability with an ethical cotton supply chain
The luxury sector hasn’t always had the most eco-friendly impact on the planet. But luxury giant Kering is looking to change that – and has been doing so for some time. The company has won numerous awards and plaudits for its work on making luxury more ethical and sustainable (which includes signing up to an ethical standard on model treatment in the fashion industry and appointing a chief sustainability officer). Now, it has its sights set on one of the fashion world’s most prominent – and problematic – materials: cotton.
Kering’s share price has appreciated by 4% over the past 30 days
Source: Yahoo Finance
Kering has announced that it will partner with Supima and Albini Group to source organic cotton across its entire portfolio of applicable brands (including such big names as Saint Laurent and Gucci). The company is also partnering with Oritain, a company that uses scientific methods to ensure that all cotton is traceable along the supply chain.
Rupert Hodges, Oritain’s UK executive director said: “Traceability has been a buzz word in fashion for some time, but there are still challenges in the industry. Through this partnership we can support Kering, Supima and Albini Group to further enable sustainable, responsible practices in their cotton supply chains.”
It will work like this: Supima will grow the organic cotton, Alibini will weave and dye it, and then Oritain – using forensic technology – will trace each fibre back to the specific field it was grown in. The result is that consumers can rest assured that the cotton in their Kering products is guaranteed to be organic, sustainably sourced, and ethical.
Dominion holds Kering in its Global Trends Luxury Fund.
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