Justin Beiber to team up with H&M for follow-up collection
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Justin Beiber to team up with H&M for follow-up collection

True Beleibers, as fans of the 23-year old pop sensation are known, had a nasty surprise in July, when he cancelled his Purpose World Tour prematurely. But now, they have reason to cheer: they can pick up a little piece of him from H&M and keep him with them indefinitely.

Beiber first worked with the fast fashion specialist to create the Purpose Tour collection before that tour kicked off in March of this year. Now, he’s released the Stadium Tour collection, which went on sale last week. It’s a 33-piece collection that features graphic tees using black and white photography of Beiber, alongside hoodies, sweatpants and a red bomber jacket. Beiber and H&M enlisted the aid of Fear of God designer Jerry Lorenzo to bring it all together.

Check out the Stadium collection below:

Justin Beiber’s popularity might be controversial amongst older music fans, but it is undeniable: he’s a Millennial icon. A simple glance at his social media accounts confirms this. He has 101 million Twitter followers, and 78.8 million Facebook followers. This means he has massive reach – and a huge fan base for H&M to market to!

Disclosure

Dominion holds H&M in its Global Trends Luxury Fund.


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