Just Eat to “veg out” after in New Year
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Just Eat to “veg out” after in New Year

According to wildly popular takeaway food ordering service Just Eat, Veganism is what will be “in” this year. According to the company’s Irish segment, which made the prediction at the beginning of the year, vegan food options will be a food trend in 2018, as people emulate (but don’t necessarily commit full time) to vegan diets. This trend will be driven, the company said, by “an increase in demand from the image and health conscious, social media savvy consumers.

Just Eat’s share price has appreciated 39% over the last 12 months

graph 0105 just eat

SOURCE: Yahoo Finance

Just Eat said that 2017 had set an incredible precedent for vegan cuisine. The year saw a shocking 987% increase in demand for vegan and vegetarian options, and 33% of all the restaurant partners that the company works with now offer these options on their menus. Some have even created “bespoke vegan menus” as a response to the sudden increase in demand.

Consumers’ hunger for vegan and vegetarian cuisine is part of a larger lifestyle trend towards healthier eating. Of course, many people choose to embrace these trends without swapping their steaks for salads. Just Eat said that “healthy choice” orders grew overall by 94% in 2017 against the previous year, and gluten free options rose by 72% over the same timeframe.

Disclosure

Dominion holds Just Eat in its Global Trends Managed Fund.


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