Just Eat’s latest innovation lets you “conjure” fast food
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Just Eat’s latest innovation lets you “conjure” fast food

Take away delivery service Just Eat is looking to give customers a taste of magic – with a new “wand” that can conjure up their favourite take away dish. The company is currently testing a prototype, which uses “cutting-edge Chirp soundwave technology” to send “an encrypted sound signal” to the Just Eat app on your phone. All you have to do is press a button and wave the wand around like Merlin, and the app will automatically place an order for your pre-selected favourite dish.

Just Eat’s share price has risen by 34% so far this year


SOURCE: Yahoo Finance

The wand is in its testing phase. At present, it doesn’t do much. Beyond the ordering, here is what you need to know: there’s a “one order per hour” limit (presumably to stop a pizza arriving every time you accidentally move it, or to stop your toddler from accidentally ordering 100 burgers), and an LED light at the wand’s tip confirms when an order has been made.

Check out the magic

Ultimately, the company is hoping to make the wand more magical. It says that “potential applications of the Wand include enabling group ordering and bill splitting with friends using the wand; delivery drivers being able to share on-the-spot promotional offers and being able to receive promotional offers or discounts via radio or TV ads.”

The wand isn’t available yet, but the company hopes to make it the next big innovation in food ordering. If the flurry of activity in the take away market over the last few years is anything to go by, they’re right about at least one thing: convenience-led take away customers are just as hungry for innovation as they are for fast food.


Dominion holds Just Eat in its Global Trends Managed Fund.

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