Just Eat puts planet first with plastic-cutting initiative
Food order and delivery service Just Eat – one of the biggest names in the competitive UK market – is doubling down on its commitment to more sustainable practices in the restaurant industry. The company is introducing a “short, medium, and long-term plan” to reduce plastic in delivery orders by encouraging its partners to forgo plastic packaging. This, of course, is driven by ethical concerns – but it also has a powerful business impact. Just Eat say that consumer research shows the use of plastic packaging influences purchase decisions.
Just Eat’s share price has risen by 23% over the last 12 months
SOURCE: Yahoo Finance
It is no secret that the public – particularly environmentally friendly Millennials – are averse to the use of plastics in business, like bags at supermarkets and straws at fast food joints. Just Eat is looking to bring restaurants into line with this finding. In practice, this means that the company will stop supplying its business partners with plastic items.
One consumer research poll conducted last year found that 74% of respondents said they “didn’t need” plastic items in their food deliveries. A massive 49% even said they would be “more inclined” to order from a restaurant that reduced the proliferation of these items.
Graham Corfield, the managing director of Just Eat UK, made the following statement: “We are using our influence to drive more environmentally-friendly behaviour among our restaurant partners and customers,” And cautioned that dependency on plastic items “many of which polluting the world’s oceans are by-products of food and drink consumption” was both unsustainable and unpopular.
Dominion holds Just Eat in its Global Trends Managed Fund.
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