Just Eat electric fleet is ready to go at a discounted price
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Just Eat electric fleet is ready to go at a discounted price

Food order and takeaway specialist Just Eat is mobilizing a fleet of electric scooters, which it will offer (along with “green energy”) to independent restaurants at a cut-price. The “significant discounts” offered to partner restaurants is a reflection of Just Eat’s desire to see the industry become more sustainable, and therefore better primed for growth. It’s also a move that is likely to play well with younger, more environmentally friendly, takeaway fans.

Just Eat has had an incredible week – share price up 6% in 5 days

graph 1304 justeat

SOURCE: Yahoo Finance

The company will be teaming with electric bike specialist Eskuta to offer a 45% discount on the price of its zero-emission delivery scooters to all of its 28,500-partnered restaurants. Given that Just Eat deliveries logged up around 100 million miles last year, this could translate into a significant positive impact.

Graham Corfield, UK managing director of Just Eat, said: "With more delivery drivers on the roads than ever before, we recognise that we have a role to play in finding ways to reduce the carbon emissions that result from food delivery. This partnership with Esukta is another step towards tackling the impact that takeaways can have on our planet and we look forward to continuing our work with our restaurant partners and suppliers to support innovation across the industry."

Ian O’Connor, Eskuta’s managing director, added that he was “really excited to be partnering with Just Eat,” and said: "We hope to see many Just Eat Eskutas on the roads, and are glad to be helping reduce the takeaway industry's carbon levels."

Just Eat already offers a plan to help restaurants use more green energy in partnership with price comparison site Make it Cheaper and green energy provider Squeaky Clean Energy. It’s also trying to reduce the use of plastics in delivery materials. Can Just Eat revolutionise the takeaway industry?


Dominion holds Just Eat in its Global Trends Managed Fund.

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