Jake Gyllenhaal’s first Eternity ad goes live
At the beginning of October, iconic fashion brand Calvin Klein announced that Jake Gyllenhaal – the actor best known for roles in Donnie Darko, Southpaw, and more – is to be the face of signature fragrance Eternity. Gyllenhaal has a devoted following amongst more discerning cinema goers as, like sister Maggie, he is known for his strong creative decisions. As such, it is little surprise that he “collaborated closely on the campaign” that aired towards the month’s end, and was shot by noted photographer Willy Vanderperre.
See Calvin Klein’s new Eternity campaign spot
Eternity, which has male and female scents, is a long-time signature fragrance for Calvin Klein. The company describes it as being “inspired by the ideal of lasting love and intimacy” noting that it is a “romantic floral fragrance,” that reflects “timeless quality and modern style.” The scent’s tagline is “as long as intimacy goes on, so will Eternity.”
These are themes that are clearly visible in Eternity’s latest campaign, which casts Gyllenhaal in the role of caring father and husband. It features E. E. Cumming’s celebrated “I Carry Your Heart With Me” and was directed by Cary Fukanaga. Gyllenhaal, and the rest of the fictional family unit, will reportedly reprise their roles in following TV spots.
Dominion holds PVH Corp, the owner of Calvin Klein and other brands, in its Global Trends Luxury Fund.
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