Jake Gyllenhaal’s first Eternity ad goes live
Select language to see a machine translation of this article. The original language of the Article is English and the translation is provided for your convenience.

Jake Gyllenhaal’s first Eternity ad goes live

At the beginning of October, iconic fashion brand Calvin Klein announced that Jake Gyllenhaal – the actor best known for roles in Donnie Darko, Southpaw, and more – is to be the face of signature fragrance Eternity. Gyllenhaal has a devoted following amongst more discerning cinema goers as, like sister Maggie, he is known for his strong creative decisions. As such, it is little surprise that he “collaborated closely on the campaign” that aired towards the month’s end, and was shot by noted photographer Willy Vanderperre.

See Calvin Klein’s new Eternity campaign spot

Eternity, which has male and female scents, is a long-time signature fragrance for Calvin Klein. The company describes it as being “inspired by the ideal of lasting love and intimacy” noting that it is a “romantic floral fragrance,” that reflects “timeless quality and modern style.” The scent’s tagline is “as long as intimacy goes on, so will Eternity.”

These are themes that are clearly visible in Eternity’s latest campaign, which casts Gyllenhaal in the role of caring father and husband. It features E. E. Cumming’s celebrated “I Carry Your Heart With Me” and was directed by Cary Fukanaga. Gyllenhaal, and the rest of the fictional family unit, will reportedly reprise their roles in following TV spots.


Dominion holds PVH Corp, the owner of Calvin Klein and other brands, in its Global Trends Luxury Fund. 

If you would you like to receive the Newsfeeds daily, please click here to sign up now!

Help us make this Newsfeed better by rating this article. 1 star = Poor and 5 stars = Excellent
0.0/5 rating (0 votes)

The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.