J. J. Abrams’ Bad Robot is launching a gaming division – with help from global leader Tencent
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J. J. Abrams’ Bad Robot is launching a gaming division – with help from global leader Tencent

J. J. Abrams is best known as the director behind recent iterations of two of the world’s most loved science fiction franchises: Star Wars and Star Trek. But he’s building an entertainment empire beyond these properties through his production company Bad Robot, which is building a gaming division. To do so successfully, the company recently announced a “strategic relationship” with major backer Tencent – one of China’s “big three” internet companies, and the world’s largest gaming company.

Tencent’s share price has risen by 5% over the last 30 days

graph 1106 bad robot

SOURCE: Yahoo Finance

Bad Robot wants to focus exclusively on original games. That’s different from other film companies that have moved into the space as publishers. An announcement read: “Bad Robot Games will team up with traditional game developers to create both large and indie-scale projects for mobile, PC, and console — leveraging its world-building and storytelling expertise, in-house creative directors and network of visual artists, musicians, sound designers, writers and other world-class talents.”

It’s an interesting move for Tencent, which is building a vast empire of gaming properties that extend beyond its own games (which number amongst them the world’s most popular mobile game Honour of Kings). Some of the other entities Tencent owns include League of Legends developer Riot Games, Supercell (the creator of hit title Clash of Clans), and it has a stake in Epic, which owns the hugely popular game Fortnite and Unreal Engine (one of the most widely used gaming engines on the market).

Perhaps most interestingly of all, Abrams – a widely hailed creative mind – looks like he will be a part of the process himself:

“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in. Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners.”


Dominion holds Tencent in its Global Trends Ecommerce Fund.

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