It’s about more than Tinder: Match Group’s attractive product offering
At online dating expert Match Group, Tinder gets most of the attention. Its growth has been incredible, making it a darling of the investment world, and its somewhat risqué proposition makes it a natural headline grabber. But one analyst thinks that focusing too much on Tinder could lead investors to miss the forest for the trees: Match Group’s other products are full of potential.
Match Group’s share price has risen by 10% in the last month
Brian Fitzgerald, an analyst at Jefferies, thinks that Match Group’s renovation of its older products, following the transition to mobile, could lead to unique features and differentiation which would see it capture every possible type of dater in the world. Of course, Match Group will also have data on daters, through member profiles and online behavior, and this makes its many dating sites incredible attractive to advertisers.
Fitzgerald drew attention to Match.com’s “missed connection” feature – which lets users find and chat people they took a liking too while passing by on the street – as a unique service that daters could get behind. He also said:
“Mobile apps that have specific targeted data (such as Match’s family of products) are increasingly valuable as ad dollars shift to mobile.”
Dominion holds the Match Group in its Global Trends Ecommerce Fund.
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