It’s about more than Tinder: Match Group’s attractive product offering
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It’s about more than Tinder: Match Group’s attractive product offering

At online dating expert Match Group, Tinder gets most of the attention. Its growth has been incredible, making it a darling of the investment world, and its somewhat risqué proposition makes it a natural headline grabber. But one analyst thinks that focusing too much on Tinder could lead investors to miss the forest for the trees: Match Group’s other products are full of potential.

Match Group’s share price has risen by 10% in the last month

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 Brian Fitzgerald, an analyst at Jefferies, thinks that Match Group’s renovation of its older products, following the transition to mobile, could lead to unique features and differentiation which would see it capture every possible type of dater in the world. Of course, Match Group will also have data on daters, through member profiles and online behavior, and this makes its many dating sites incredible attractive to advertisers.

Fitzgerald drew attention to Match.com’s “missed connection” feature – which lets users find and chat people they took a liking too while passing by on the street – as a unique service that daters could get behind. He also said:

“Mobile apps that have specific targeted data (such as Match’s family of products) are increasingly valuable as ad dollars shift to mobile.”

Disclosure

Dominion holds the Match Group in its Global Trends Ecommerce Fund.


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The views expressed in this article are those of the author at the date of publication and not necessarily those of Dominion Fund Management Limited. The content of this article is not intended as investment advice and will not be updated after publication. Images, video, quotations from literature and any such material which may be subject to copyright is reproduced in whole or in part in this article on the basis of Fair use as applied to news reporting and journalistic comment on events.