Inditex launches Pull & Bear online channel in US
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Inditex launches Pull & Bear online channel in US

Spanish fast-fashion king Inditex, the owner of brands like Zara and Massimo Dutti, has big plans for 2019. By next year, the company wants to be selling clothes online in every market in the world – this is part of its push into the digital world, something that’s been a priority at Inditex for the last year. And, as recent quarterly results have shown, it’s a mission the company is making headway with.

Inditex’s share price has risen by 14% so far this year

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Source: Yahoo Finance

The US already has a lot of Inditex in it: the company has 94 Zara stores (its flagship brand) as well as three Massimo Dutti and one Bershka store. At time of writing, the company has remained tight-lipped as to whether Pull & Bear will get any brick-and-mortar outlets in the country.

What is notable is that Inditex has chosen to collaborate with another youth-facing giant, Netflix. The company said that Pull & Bear’s launch will see it offering exclusive Stranger Things branded merchandise. Stranger Things, for those that don’t know, is Netflix’s smash hit 80s throwback adventure horror show. It’s a big hit with everyone, but particularly millennials and generation Z – the two demographics Inditex is most keen to target with Pull & Bear.

Pull & Bear is not, of course, the only label targeting younger consumers. And it will face competition from big names like Abercrombie & Fitch’s Hollister Co., and Brandy Melville.

Worldwide, Inditex operates eight brands in ninety-six countries. Spain remains its biggest market, followed by China and Russia. It has more-than 7,000 stores, and its online presence is in the process of expanding to match that significant physical presence.

Disclosure
Dominion holds Inditex in its Global Trends Luxury Fund


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