Grubhub takes aim at gender gap in March
March is Women’s History Month, and online food order and delivery service Grubhub is using it to promote female led restaurants. The company has created a map that shows where these restaurants are, provided they are eligible for the company’s service. Part of its RestaurantHER campaign, the map is only the tip of the iceberg.
Check out the details below
Grubhub is using a dedicated website to solicit pledges from users that they will dine in or order out at a women-led establishment over the month. All users need to do is enter their postcode and check out where, on the map, is available.
But the bigger news is that Grubhub has promised to donate $1 for every pledge received, up to $1 million, to support women in catering “and other causes benefitting communities worldwide.”
Matt Maloney, Grubhub’s CEO, said: "We are honored to unveil RestaurantHER to support women in leadership roles across the restaurant community. Closing the gender gap that leaves women occupying fewer than 20 percent of chef positions in the U.S. will ultimately introduce new creativity and expertise into our restaurants and no doubt elevate the entire culinary industry. We believe Grubhub has a duty to support women-run restaurants and promote more diversity, in the industry and on our platform, which will begin with RestaurantHER."
Dominion holds Grubhub in its Global Trends Ecommerce Fund.
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